As part of our P&T In Conversation With series, we are delighted to feature Benny Sham, Group Director at our Hong Kong and Shanghai Studios.

With over 25 years of experience, Benny has played a pivotal role in shaping projects across China and beyond, witnessing firsthand the transformation of the country’s architectural landscape.

He reflects on the shift from rapid urbanization to more sustainable, human-centered spaces where innovation, quality, and cultural identity take center stage. 

Benny shares how technology has redefined the way architects work—from the days of carrying stacks of drawings across airports to seamless collaboration on tablets today. He also sees AI not as a replacement, but as a creative partner—handling repetitive tasks while amplifying the architect’s ability to focus on vision and ideas. 

• How has architecture in China evolved over the past 20 years?
   
  I have been working on projects in China for more than 20 years and have witnessed its evolution firsthand. The focus has shifted from rapid urbanization to sustainable, human-centered spaces. Today, there is a stronger emphasis on quality, innovation, and integrating cultural identity into modern design, reflecting a more mature and thoughtful approach to architecture.

• How has technology changed the way you work as an architect?
   
  I have been traveling frequently between Hong Kong and cities across China for years. Back then, I used to carry stacks of drawings and sketches, often working in airport while waiting for flights. Nowadays, technology has made everything so much easier – designs, models, and project updates are all accessible on my tablet. It’s transformed how we work, making collaboration seamless and allowing me to focus more on creativity, even when I’m on the move. 

• What role does AI play in architecture, especially in the context of your work?
   
  For me, AI is like a creative partner- it doesn’t replace my ideas but helps enhance them. It takes on the tedious tasks, like data analysis or design optimization, so I can focus on the bigger picture. Every time I use it, I learn something new, and together we are finding ways to improve and push boundaries in architecture.  

• How do you balance managing projects across different cities while maintaining creativity?
   
  It’s all about adaptability and staying organized. Managing projects in multiple cities means I am constantly switching between different contexts, teams and challenges. I make time to focus on the creative aspects of each project, even amidst tight schedules. Traveling and working in diverse environments also sparks fresh ideas, so I see it as an opportunity to stay innovative while managing the practical demands of the job.

• What do you think is the biggest challenge for architects today?
   
  The biggest challenge is balancing innovation with practicality. Clients expect cutting-edge designs that are sustainable, cost-efficient, and meet tight timelines. At the same time, architects must create spaces that are meaningful and enduring. Navigating these expectations  while staying true to a project’s vision is a constant but rewarding challenge.